SEO or Search Engine Optimization is the process of increasing the search engine ranks of a website for several keywords. It is one of the best ways to get traffic to your site and boost your online business. However it is not as simple as it sounds.
There are a lot of factors that determine the position where your site is placed on the search engines and in order to ensure that you get the top page ranking there are a lot of things that need to be done. You will have to ensure that your website itself is search engine friendly and once you are able to achieve that you have to start building relevant links directing to your website.
The SEO Process
Onsite Optimization: Your site has to be ready to be optimized on the various search engines and all attributes that make your site SEO friendly are a part of the onsite optimization process. The onsite optimization process involves the creation of SEO content, title tags, meta tags, meta description, alt tags, image tags, sitemap creation and other activities.
Offsite Optimization: Once you have you site ready for optimization, you should start getting inbound links to it and you can do it with offsite optimization. The activities involve article marketing, pr marketing, social bookmarking, creation of squidoo lens, submissions to search engines, web directories, blog marketing etc.
Reporting: Finally we help to review the usefulness of the SEO program and make changes as required so that you can get the best possible results always. It has been proven that as compared to any other mode of marketing, SEO offers a higher returns on investment (ROI) because it presents you to a global audience and moreover the marketing continues 24/7 even when you are not working!
At Cacique Systems we have SEO experts who have helped several clients achieve the top placements on various search engines and can help your website rank higher as well. Our SEO programs are available for various types of users and you can choose the one that meets your needs and requirements.